Ecoloop


Closing the loop on fashion waste

UX/UI Design, Product Design, Website Design

UX/UI Design, Product Design, Website Design

🥇


@ Waterloo's Bloom Designathon

@ Waterloo's Bloom Designathon


@ Waterloo's Bloom

Designathon

OVERVIEW
OVERVIEW

A circular solution for reducing fashion waste by connecting consumers, businesses, and recycling systems.

A circular solution for reducing fashion waste by connecting consumers, businesses, and recycling systems.

YEAR

YEAR

2026

2026

ROLE

ROLE

UX/UI DESIGNER

PRODUCT DESIGNER

UX/UI DESIGNER

PRODUCT DESIGNER

TOOLS

TOOLS

Problem Statement
Problem Statement

People who want to live more sustainably often lack a clear, convenient way to take action, as current systems do not effectively connect consumers, businesses, and recycling processes.

People who want to live more sustainably often lack a clear, convenient way to take action, as current systems do not effectively connect consumers, businesses, and recycling processes.

Solution
Solution

Ecoloop is a platform that connects retailers’ deadstock and out-of-season clothing with organizers hosting theme-specific events, creating a circular system where garments are borrowed, used, and returned. Any returned items that are defective or damaged are upcycled by any creative individual (“EcoMakers”).

Ecoloop is a platform that connects retailers’ deadstock and out-of-season clothing with organizers hosting theme-specific events, creating a circular system where garments are borrowed, used, and returned. Any returned items that are defective or damaged are upcycled by any creative individual (“EcoMakers”).

Research
Research

Secondary research showed a major disconnect between how much clothing Canada discards and how little of it is recirculated. Despite being largely reusable or recyclable, most apparel never reaches communities who need it. This insight shaped our focus on accessibility and circularity.

Secondary research showed a major disconnect between how much clothing Canada discards and how little of it is recirculated. Despite being largely reusable or recyclable, most apparel never reaches communities who need it. This insight shaped our focus on accessibility and circularity.

“From this foundation, we identified key national statistics that highlight the scale of the issue.”

“From this foundation, we identified key national statistics that highlight the scale of the issue.”

“From this foundation, we identified key national statistics that highlight the scale of the issue.”

Case Study Coming Soon

Case Study Coming Soon